CHALLENGE
Brakes operate in a highly competitive market - to drive growth we knew we needed to increase new customer spend and proposed taking a sector-specific approach to their marketing (a new concept for Brakes) to focus on their home care offering. They wanted to drive a 37% increase in new customers and a 23% increase in new business revenue.
SOLUTION
Taking the human-first approach, we kick-started the project with a deep dive into Brakes’ market and the personas we would be targeting, arming ourselves with information about behaviours and motivations.
Our search teams then took an integrated approach, working with Brakes’ other agencies to ensure complete channel harmony across email, paid, organic, creative and traditional PR.
RESULTS
By combining our behavioural thinking with our search marketing expertise our integrated search campaign resulted in significant wins for the client - smashing our initial targets. Not to mention the client continues to see success off the back of these optimisations and hopes to apply the learnings to other sectors for future success!
- 178% increase in clicks through organic search for “care” queries
- 60.83% increase in views on the main care landing page
- 14,000% increase in conversion from care landing page
- 7 pieces of coverage - 14 backlinks - 14.2k audience
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Let's deliver next level results for you
42%
increase in new customers
137.4%
increase in new revenue
1.652%
return on investment
“When I joined the Brakes business my objective was clear, to drive our Digital Acquisition activity & to do so I was truly looking for a partner and extension of our internal team and thankfully that’s exactly what I found with Reflect digital. They’ve met every goal that we have set out for them, and they’re also very proactive about presenting new ideas to continue to set ourselves apart from our competition. In addition the account team have gone above and beyond to educate themselves on the specifics of our industry. I love the collaborative relationship we have and am always excited to brainstorm and strategize with the team to help grow our business.”
